Privacy Policy

Last updated: 8th August 2023

Take A Moment is committed to protecting your personal information. This privacy policy describes the types of information we collect from you when you visit our website, app or use our services in order:

This privacy notice also explains how we may process, transfer, store and disclose the information collected, as well as your ability to control certain uses of the collected information. This policy also sets out your right to request that we delete, update or provide you with access to your information.

Personal data means any information that refers, is related to, or is associated with an identified or identifiable individual or as otherwise may be defined by applicable law.

Who we are and how to contact us

We are Take A Moment, a virtual exhibition created to raise awareness about taking a moment for our mental health. Take A Moment CIC is a company registered in England and Wales (registration number 14774799) The address of our registered office is: Mutfords, Hare Street, Buntingford, Herts SG9 0EG

If you have any questions about this privacy policy or want to exercise your rights set out in this privacy policy, please email our Data Protection Officer at

Eleventybillion Ltd is the data controller responsible for your personal information. Eleventybillion Ltd is an English company with registered company number: 09967199 and whose registered office is at 4 Hilltop, Redbourn, St. Albans, United Kingdom, AL3 7JG

For any additional information and/or to contact Take A Moment, please email us at

You are the data controller of any personal data you upload to the website or app for the purpose of online or physical visibility by members of the public

By uploading your photograph to the Take A Moment exhibition, you are granting Take A Moment CIC the right to use and publicly integrate the image into the exhibition entitled Take A Moment and any linked social media accounts without consideration, for the lifetime of the exhibition, unless you request removal in writing by emailing

By uploading and integrating your image into the public exhibition, you indemnify Take A Moment CIC against (i) any third party rights in respect of the image; and (ii) any other individuals reproducing your image (e.g. via a screenshot) without our written permission and consent.

Personal data we collect

When you use our services, we collect Personal Information provided by you, such as your name, email address, phone number, where applicable as well as any Images that you upload to the website or app. Images with which you provide us may include Sensitive Data such as data about a person's racial origins or religious beliefs or data about children and as more fully detailed below. We also (automatically) collect information about your use of the website and/or app. If you contact us for questions or complaints, we will collect the information related to your inquiry. When you visit our Site, we automatically collect your IP address and details about your browser e.g. Version, screen size etc.

How we use the data we collect

We use the data (including personal data) we collect and/or receive mainly to administer, provide, and improve the website, app and services, contact you with administrative information.

Basis for processing your personal data

Processing your personal data is necessary for the performance of the Terms and the provision of the services to you. Processing for the purposes of developing and enhancing our products and services, for analytics and usage analysis, for fraud prevention and security and for our recordkeeping, protection of our legal rights, and complying with our legal obligations – are all necessary for the purposes of legitimate interests that we pursue. Processing of Sensitive Data is based upon explicit consent.

Sharing the personal data we collect

We share the personal data we collect with our service providers and subcontractors who assist us in the operation of the website, app and provision of the services and process the information on our behalf and under our instructions.

International transfer

Our operation is only based in the UK. Please refer directly to our service providers' privacy policies for more information.

Data retention

We will retain information for as long as necessary for the purposes set forth in this Privacy. The retention period will be for the life of the exhibition only and we will only hold the minimum data required to enable you to redact your image and information (during the life of the exhibition), as well as applicable legal requirements.


We do not knowingly collect personally identifiable information from children under the age of sixteen (16). In the event that you become aware that an individual under the age of sixteen (16) has enrolled without parental permission, please advise us immediately.


We only communicate in order to facilitate your participation in the virtual and/or physical exhibition if necessary.

Changes to the privacy notice

We may change this privacy notice from time to time and shall post the publish date of this notice to inform you of such changes.

Personal data we collect

We collect information from you when you choose to use our website or app. In order to use our website or app and/or receive related services, you will be required to provide us with certain personal data. We also collect personal data when you make use of the website or app, request information from us, complete online forms, or contact us for any other reason.

The personal data that we collect from you includes name, email address, phone number (optional). Such personal data may be collected by us through the website or app.

Certain categories of personal data are subject to special protections under Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 (General Data Protection) ("GDPR"). These include personal data relating to among others, a person's racial origin, religious beliefs, health, sexual orientation, listed in Article 9 of the GDPR ("Special Categories of Data") and personal data related to children (together with Special Categories of Data, "Sensitive Data"). We will not process your personal data or uploaded image(s) for racial, religious, health, sexual orientation profiling.

We also collect any materials including Images and/or pictures and/or photos you choose to upload to the app, including Sensitive Data. All approved images are kept for the purposes for the exhibition only.

In addition, when you use the website or app, certain information may be automatically gathered about your computer or mobile device such as operating system, IP address, device identifier as well as how you arrived/were directed to our website.

It is your voluntary decision whether to provide us with any such personal data, but if you refuse to provide such information, we may not be able to provide you with the services.

How we use your personal data

We and any of our trusted third-party subcontractors and service providers may use the personal data we collect from and about you for any of the following purposes:

We and/or our service providers use analytics tools, including, but not limited to "Google Analytics" to collect and analyse information about the use of the website, app and/or services, such as how often users visit, what pages they visit when they do so, and what other sites and mobile applications they used prior to visiting the website or app. By analysing the information we receive, we may compile statistical information across a variety of platforms and users, which helps us improve our app and services, understand trends and customer needs and consider new products and services, and tailor existing products and services to customer desires. The information we collect is anonymous and aggregated and we will not link it to any personal data. We may share such anonymous information with our partners, without restriction, on commercial terms that we can determine at our sole discretion. You can find more information about how Google collects information and how you can control such use at

We may use your personal data as required or permitted by any applicable law.

Processing your personal data is necessary for the performance of the Terms and the provision of the services to you, including responding to your inquiries or requests, contacting and communicating with you and providing customer support.

Processing for the purposes of developing new and enhancing our products and services, for analytics and usage analysis, for fraud prevention and security and for our recordkeeping and protection of our legal rights – are all necessary for the purposes of legitimate interests that we pursue. In conducting such processing activities, we balance these legitimate interests against the rights and interests of our users. If you would like more information regarding how we make such determinations, please contact us through the contact information specified below.

Processing of any Sensitive Data, is based upon explicit consent. By entering into the Terms, you represent that you consent to, or have obtained the consent of the relevant data subject for the processing of any such Sensitive Data. If you or the relevant data subject wish to withdraw consent to such processing activities, you can do so at any time by contacting us as detailed in this privacy notice. We will process your request as soon as reasonably possible, however it may take a few days for us to update our records before any opt out is effective.

Please note that we may process your personal data for more than one legal basis depending on the specific purpose for which we are using your personal data. Please contact us if you would like details about the specific legal grounds, we are relying on to process your personal data.

We may share your information, including personal data, as follows:

We disclose information, including personal data we collect from and/or about you, to our trusted service providers and subcontractors, who may use such information to:

Such service providers and subcontractors provide us with IT and system administration services, data backup, security and storage services, data analytics and help us provide support for our customers.

We use technologies, such as cookies, to customise content and advertising, to provide social media features and to analyse traffic to the site. We also share information about your use of our site with our trusted social media, advertising, and analytics partners such as Facebook, Instagram and Google.

Law enforcement related disclosure

We will fully cooperate with any law enforcement authorities or court order requesting or directing us to disclose the identity, behaviour or (digital) content and information of or related to an individual, including in the event of any user suspected to have engaged in illegal or infringing behaviour. We may also share your personal data with third parties: (i) if we believe in good faith that disclosure is appropriate to protect our rights, property or safety (including the enforcement of the Terms and this privacy notice); (ii) to protect the rights, property or safety of third parties; (iii) when required by law, regulation subpoena, court order or other law enforcement related issues; or (iv) as is necessary to comply with any legal and/or regulatory obligation. You can request such personal data as specified herein by emailing us at


We make efforts to follow generally accepted industry standards to protect the personal data submitted to and collected by us, both during transmission and once we receive it.

We employ physical, electronic, and procedural safeguard to protect your data include secure servers, firewalls, antivirus and TLS encryption of data.

We dedicate efforts for a proper management of system entries and limit access only to authorized personnel.

We maintain and regularly review and update our privacy related and information security policies

We require new employees to sign non-disclosure agreements according to applicable law and industry customary practice.

We encrypt the data in transit using secure protocols.

Our databases are backed up on a periodic basis for certain data and which are verified regularly. Backups are encrypted and stored within the production environment to preserve their confidentiality and integrity and are tested regularly to ensure availability and are accessed only by authorized personnel.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Data controllers

When you use our website, app or services, if you have not disabled third party cookies (please see section on cookies below), in addition to the Take A Moment entities, additional third parties may also be serving as controllers in connection with the collection of your personal data. Their details and contact information are as set forth below:

Your rights

You have certain rights in relation to the personal data that we and our co-controllers hold about you, as follows detailed below. For any requests to exercise such rights with respect to information held by our co-controllers, please contact the applicable co-controller directly at the contact information provided above. We reserve the right to ask for reasonable evidence to verify your identity before we provide you with any information and/or comply with any of your requests, as detailed below:

Right of access and data portability

You have a right to know what personal data we collect about you and, in some cases, to have the information communicated to you. Subject to the limitations in applicable law, you may be entitled to obtain from us a copy of the personal data you provided to us (excluding information that we obtained from other sources) in a structured, commonly-used, and machine-readable format, and you may have the right to (request that we) transmit such personal data to another party. If you wish to exercise this right please contact us letting us know what information in particular you would like to receive and/or transmit. Subject to applicable law, we may charge you with a fee. Please note that we may not be able to provide you with all the information you request, for instance, if the information includes personal data about another person. Where we are not able to provide you with information that you have asked for, we will endeavour to explain to you why. We will try to respond to any request for a right of access as soon as possible.

Right to correct personal data

Subject to the limitations in applicable law, you may request that we update, correct or delete inaccurate or outdated personal data and/or that we suspend the use of personal data, the accuracy of which you may contest, while we verify the status of that personal data. We will correct your personal data within a reasonable time from the receipt of your written request thereof.

Right to be forgotten

In certain circumstances you have a right to have personal data that we hold about you deleted. Should you wish to have any personal data about you deleted, please contact us, using the contact information specified in this privacy notice. Subject to applicable law, we will delete personal data provided to us by a user within a reasonable time from the receipt of a written (including via email) request by such user to delete such collected personal data. We cannot restore information once it has been deleted. Please note that to ensure that we do not collect any further personal data, you should also delete our website/ app from your mobile devices and clear our cookies from any device where you have used our website/ app. We may retain certain personal data (including following your request to delete) for audit and record-keeping purposes, as well as other purposes, all as permissible and/or required under applicable law. We may also retain your information in an anonymized form.

Right to restrict processing

You may request at any time that we limit the processing of your personal data if you believe that either: (i) the personal data is inaccurate and wish us to limit processing until we verify its accuracy; (ii) the processing is unlawful, but you do not wish us to erase the personal data; (iii) we no longer need the personal data for the purposes for which it was collected, but you still need it for the establishment, exercise, or defense of a legal claim; (iv) you have exercised your Right to Object (below) and we are in the process of verifying our legitimate grounds for processing. We may continue to use your personal data after a restriction request either: (a) with your consent; (b) for the establishment, exercise or defense of legal claims; or (iii) to protect the rights of another natural or legal person.

Right to object

Subject to applicable law, you may have the right to object to processing of your personal data

Withdrawal of consent

You may withdraw your consent in connection with any processing of your personal data based on a previously granted consent.

Supervisory authority

If you are a European citizen, you may have the right to submit a complaint to the relevant supervisory data protection authority.

Data retention

Subject to applicable law and our (regulatory obligations, we retain information as necessary for the purposes set forth above. Any User Content, including Images, will be retained for the life of the exhibition. Any Images uploaded by you to the services will be automatically deleted once the exhibition and future plans for it have been terminated. You may ask us to delete any User Content, including Images, by sending us an email, as specified above. We may delete any information (including User Content) from our systems, without notice to you, once we deem it is no longer necessary for the purposes set forth in this privacy notice. We may also retain your information in an anonymized form. In addition, retention by any of our processors may vary, in accordance with the processor's retention policy.

Please contact us through the contact information listed above if you would like details regarding the retention periods for different types of your personal data.

How we use cookies and similar technologies

We use cookies and similar technologies to help personalize your experience.

We may use the terms "cookies" to refer to all technologies that we may use to store data in your browser or device or that collect information or help us identify you in the manner described above.

Our site and service uses cookies and similar technologies for a number of reasons, for example, in order to help personalise your experience.

The specific names and types of the cookies and other similar technologies we use may change from time to time. However, the cookies we use generally fall into one of the following categories:

Most Web browsers are initially configured to accept cookies, but you can change this setting so your browser either refuses all cookies or informs you when a cookie is being sent. In addition, you are free to delete any existing cookies at any time. Please note that some features of the services may function improperly when cookies are disabled or removed.

All use of third-party applications or services is at your own risk and subject to such third party's privacy policies.

Subject to your consent and applicable law, we may send you email or other messages for the purposes of your transaction or any other legal requirements.

We do not knowingly collect personally-identifiable information from children under the age of sixteen (16). In the event that you become aware that information relating to an individual under the age of sixteen (16) has been provided without parental permission, please advise us immediately.

When visiting the website or app, you shall be asked to accept the terms of this privacy notice. If you do not agree with the terms hereof, please do not use the website or app. We may update this privacy notice from time to time, in which case, we shall update the date of issue (see end of this notice). Please come back to this page every now and then to make sure you are familiar with the latest version. Any new privacy notice will be effective from the date it is accepted by you.

Comments and Questions

If you have any comments or questions about our privacy notice, or if you wish for us to amend or delete your personal data, please contact us at